Success stories

SARANG HAIR

Sarang Hair turns Full-Funnel Marketing into the engine of growth for Thailand’s leading salon – expanding from 2 to 6 branches while keeping every new location fully booked from day one.

280%
Leads

95% 

Booking Rate

4× 

Branch Expansion

Challenge

  • Had worked with multiple agencies but faced non-transparent ad spending and even fraud.

  • No lead generation system or reliable online booking.

  • Scaling to new branches was difficult and risky.

Solution

  • Muketing built a transparent lead generation engine combined with full-funnel marketing (Awareness → Consideration → Booking).

  • Integrated Lead Ads with an online booking system to make customer access instant and seamless.

  • Balanced Branding and Performance Marketing to differentiate Sarang Hair in a competitive salon market.

Results

  • 4× branch expansion – from 2 to 6 branches within 24 months.

  • 95% booking rate across all new locations from the first month.

  • +280% new leads generated compared to before the campaign.

  • +65% repeat customers, showing sustainable long-term growth.

Impact

With Muketing’s strategy, Sarang Hair grew into one of Thailand’s most recognized salon brands. Every new location opened with strong customer demand, ensuring continuous growth and positioning the brand as a market leader.

“The advertising team is incredibly skilled – every new branch we opened was fully booked for the entire first month. Muketing made it possible to scale with confidence.”

— M, Founder & Managing Director, Sarang Hair

Tags: hair salon