Paiboon Products
Paiboon Products, a legendary Thai 5-baht snack brand, successfully entered online marketing for the first time. With Muketing’s full-funnel strategy, the brand reconnected with nostalgic audiences while capturing a new generation of consumers.
1.52M
Views on Facebook
1.17M
Views on TikTok
5.71
ROAS on Shopee
A household snack brand for decades, but had never engaged in serious online marketing.
Needed to reach younger audiences (Gen Z and Millennials).
Focused on awareness, engagement, and brand love – not just short-term sales.
Wanted to establish new online sales channels via Shopee.
Launched a full-funnel online campaign to bring the brand into digital channels.
Produced viral video content emphasizing storytelling and the heritage of a “legendary snack.”
Ran Facebook and TikTok ads to build awareness and engagement.
Created nostalgia-driven and fun content appealing to both older audiences (who grew up with the snack) and younger consumers.
Opened a Shopee store with ads to drive convenient online purchases.
Optimized performance to reduce CPM while boosting reach and views.
Facebook: Reach +678,644, Views +1.52M
TikTok: Views +1.17M, Followers +2,298
Shopee: GMV 174K+, ROAS 5.71
+77.5% Engagement rate across channels
The campaign reignited Paiboon Products as a trending snack brand in the digital space.
With Muketing’s support, Paiboon Products transitioned from an offline classic to a digitally recognized brand. The campaign not only boosted online visibility and engagement but also built a new sales channel, proving that even a traditional snack can thrive in the digital era.
“The results were highly satisfying and the entire campaign ran smoothly without issues. Muketing delivered exactly what we needed.”
— Aon , Project Manager, Paiboon Products