NISAI

Challenge

NISAI, an online English school with a global presence, aimed to successfully penetrate the Thai market with a limited budget:

• Budget of only tens of thousands of Baht per month.

• Required both high-quality content and on-target leads.

• Success in Thailand would pave the way for expansion into other countries.

Solution

Muketing was brought in to provide a comprehensive marketing solution.

• Produced Content tailored to the culture and insights of Thai students.

• Deployed a Performance Marketing strategy via Facebook / Google Ads, prioritizing Lead Generation.

• Adjusted the strategy to perfectly match the needs of Thai parents and students.

Successful Growth in Thailand led NISAI to entrust Muketing with the Content and Ads management for Indonesia and the Philippines as well.

Results

• Thailand became NISAI Global’s fastest-growing market.

• Utilized a minimal budget (tens of thousands of Baht) to consistently acquire high-quality leads.

• Muketing successfully expanded its scope to manage marketing across 3 countries: Thailand, Indonesia, and the Philippines.

Impact

The goal is to build brand presence within the parent segment and increase student enrollment.

• Monthly Lead volume increased from 10 leads to a minimum of 100 leads per month.

• Student enrollment grew 5 times (5X) the previous rate before marketing with MUKETING.