Success stories

KOOBOON

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Challenge

Kooboon aimed to launch a new dating app in a highly competitive market.

  • Required immediate brand awareness for a newly launched product.

  • Needed to generate a high volume of app downloads.

  • All goals had to be met with a limited budget.

Solution

Muketing implemented a Creative Strategy and Ads Funnel.

  • Created distinct and engaging content (short-form videos, creative ads).

  • Launched a Performance Marketing campaign (Facebook, TikTok).

  • Tested multiple creative sets until a Winning Ad was found.

  • Optimized aggressively to achieve the lowest Cost Per Download.

Results

  • Generated a massive volume of app downloads from the launch day.

  • Achieved a record low cost of only 6 Baht per download.

  • This success established Kooboon as one of the strongest new launches in the market.

Impact

Launched a new app achieving the lowest cost-per-download at only 6 Baht.

Tags: Application