Success stories

BEYOND CODE

Thailand’s leading Coding Institute, with its main branch located in Thonglor, focuses on providing a learning experience that goes beyond the classroom

The number of student sign-ups increased from 30 students per month to 67 students in the 3rd month. This further increased by 83 students in the 4th month (+23.88%), achieved through ad optimization.

Challenge

Beyond Code needed to acquire new students but faced major obstacles:

  • Extremely narrow target audience: They needed students interested in coding whose parents also had sufficient purchasing power.

  • Ineffective prior ad spend: Previous advertising resulted in leads that were off-target, leading to significant wasted budget.

Objective:

  • Acquire truly “on-target” students.

  • Ensure the Cost Per Lead (CPL) is highly cost-effective.

  • Increase monthly lead volume using the same budget.

Solution

  • Muketing was brought in to implement a new Performance Marketing system.

  • Targeting Precision: Focused specifically on parents interested in technology education.

  • Mix Campaign Strategy: Adjusted messaging and creative content based on parental behavior (weekdays vs. weekends, start vs. end of the month).

  • High-Value Content: Designed content and Landing Pages that emphasized the future value of coding for children.

  • Continuous Optimization: Systematically optimized ads, resulting in a continuous increase in quality leads.

Results

  • Beyond Code acquired new leads consistently every month.

  • Lead volume increased monthly while the budget remained fixed.

  • Cost Per Lead (CPL) decreased significantly.

Impact

Generate Quality Leads with the Same Budget, Delivering Increased Volume Every Month.

Tags: Education