DTC
DTC GPS Solutions, a leading Thai Stock Exchange–listed company in IoT and fleet management, needed to capture the attention of government buyers through digital advertising. With Muketing’s B2B performance strategy, the company achieved a 197% increase in qualified leads within the first month while lowering CPL.
197%
Leads
28%
lower CPL
A well-established company with diverse products in IoT, GPS, and fleet management.
Needed to market directly to B2B clients and government agencies.
The key challenge: how to run ads that government decision-makers would actually see and respond to.
Required high-quality leads with a reduced cost per lead.
Designed a B2B performance marketing strategy tailored for government and enterprise buyers.
Created ad creatives and copy highlighting organizational solutions such as fleet safety, compliance, and efficiency.
Deployed targeting based on interests and job functions in logistics, procurement, and government sectors.
Leveraged LinkedIn and Facebook ad funnels to reach both corporate and government decision-makers.
Optimized Lead Form Ads to reduce friction and improve conversion rates.
Built a real-time dashboard to track Marketing Qualified Leads (MQLs).
+197% leads generated within the first month.
28% lower CPL, driving greater efficiency in lead generation.
High-quality leads directly from large enterprises and government agencies.
Established a continuous pipeline of qualified prospects.
Muketing enabled DTC GPS Solutions to break through one of the toughest digital marketing challenges: generating quality leads from government buyers. The campaign not only exceeded lead targets but also reduced costs, strengthening DTC’s B2B growth pipeline.
“I trust the Muketing team completely. They always deliver, and I knew from the start they could make this campaign a success.”
— Alice , Marketing Director, DTC